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The secret sauce – 5 key ingredients to attracting and keeping older adults into your fitness program

by Mish Wright | Sep 13, 2020 | Body Positive, Fitness Business Lessons, Women's Health

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Since I started as the Program Coordinator for COTA’s Strength for Life program, it has always amazed me that many of participants joined, and NEVER left. I interviewed many of them extensively to find out what attracted them and what kept them. This is what I learnt.

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